Apple's new iPhone 5 page feels... off
Whether you think Apple’s going on the offensive or defensive, the new iPhone 5 product page it whipped out feels… different, but not in the good way. There’s a fair amount of crufty copy, awkward sentences, and non-sentences:
“The A6 chip is powerful but not power hungry.”
“It’s impressive that iPhone 5 gives you long battery life so you can easily make it through your day.”
“The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments. So it’s easy for anyone to take impressive photos in various lighting conditions.”
“Millions of ways to be entertained. From one trusted source.”
“Every iPhone comes with support from real people who know everything there is to know about iPhone and iOS — people you can call at 1-800-MY-APPLE or speak to in person at your favorite Apple Retail Store whenever you have questions or concerns.”
I don’t know. Maybe I’ve been drinking too much pool water. But something feels off.
I know what is off about this page:
The use of specs.
17 notes
-
appleafterstevejobs reblogged this from chartier and added:
My take on this is that Apple could be preparing a more serious ad campaign but while it isn’t ready yet, they’ve come...
-
marc likes this
-
foggyy likes this
-
penllawen likes this
-
hawkrives likes this
-
solimonster reblogged this from chartier
-
angie1966 likes this
-
noboa reblogged this from chartier and added:
I know what is off about this page: The use of specs.
-
hokanson likes this
-
darnellclayton said:
It’s the techno babble that Apple is using which throws it off. Steve Jobs rarely used specs and instead spoke in beauty (using pretty descriptions that everybody could relate to). Using techno babble is what rivals did in their defense.
-
vondode reblogged this from chartier and added:
This is just how you say we’re behind a bit in a positive way. I wonder what the iPhone 6 will be like, and if Apple is...
-
everythingontheinternetistrue likes this
-
litetheironman reblogged this from chartier
-
jettisonedpixels said:
Hmm, sounds like intern verbiage.
-
stevekovach reblogged this from chartier and added:
Yup.
-
jeremystanley likes this
-
thecizco likes this
-
bryan said:
BUT TUMBLR IS FEATURED ON IT!!!!!
-
chartier posted this
